Event: Stephanie Camarena at the Sydney Vivid Festival on 28th May 2015 - Watch the video.

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Factor Ten was founded in 2009 by Stephanie Camarena.

Our philosophy is that a no nonsense approach to sustainability, based on clearly identified metrics adapted to the organisation we serve, is key to measuring what works, what doesn’t, what needs to change and who should be involved.

We believe that long term relationships bring a deeper understanding of the challenges but also of the strength of an organisation. We mentor our clients, increasing their sustainability maturity as a whole, through integrated processes and system thinking.

Vision, Mission, Passion


Factor Ten’s vision is to lead and inspire a conscious way of conducting business, of living our lives, fully aware and in control of our impact on our world [planet and people].


Factor Ten’s mission is to demonstrate achievable changes with a no nonsense approach and to empower businesses, industries and governments in their leading roles towards a sustainable world.


Explore possibilities in the area of sustainability: design of product and services, research, strategies and planning

Make it happen: Engage with staff, suppliers, clients or the community, provide training, manage projects, implement solutions

Measure results and progress made on a range of sustainability indicators including greenhouse gas emissions profiles, life cycle assessments,  quantitative and qualitative surveys

Communicate the progress and achievements: Reports, Whiter papers, Conferences, Awards Preparation and Submissions

Why Factor Ten?

Factor 10 states that over the next 30 to 50 years (one generation) a decrease in energy use and material flows by a factor of 10 and an increase in resource productivity/efficiency by a factor of 10 is required to achieve dematerialisation. That is, to attain sustainability and environmental protection we need to reduce resource turn over by 90% on a global scale, within the next 50 years.

Factor Ten is not a new concept. Friedrich Schmidt-Bleek from the Wuppertal Institute for Climate, Environment and Energy (Germany) first proposed the Factor 10 and dematerialisation concepts in the early 1990s.

In fact, this factor keeps changing depending on the country and the definition of what needs to be achieved. Today, most developed economies are talking about a factor 15, factor 20, etc.

We focus on reducing dramatically our impact today and on re-thinking the way we do things for tomorrow business, policy and production models.